Tableau portfolio

Visual storytelling that guides business action

Tableau dashboards crafted to highlight customer behavior, marketing performance, and learning journeys.

Customer engagement analytics dashboard

Customer Engagement Analysis with SQL & Tableau

Sequenced SQL exploration with Tableau dashboards to understand acquisition, engagement, and purchase behavior for a data learning platform.

Challenge: Reveal how customers learn, purchase, and return.

Actions

  • Authored SQL views and CTEs to analyze behavior across geographies and course types.
  • Built reusable metrics for purchases, ratings, and learning progress to drive consistent reporting.
  • Designed an interactive Tableau dashboard with drilldowns for marketing and product teams.

Impact

  • Identified English-speaking regions as purchase heavyweights for localization.
  • Flagged high-engagement but low-conversion markets such as India and Nigeria.
  • Validated campaign timing through revenue lift analysis.
  • Highlighted demand for structured learning paths beyond introductory courses.
E-learning onboarding dashboard

E-Learning Onboarding Survey Dashboard

A Tableau experience uncovering how new learners discover, join, and prioritize courses on a data science platform.

Challenge: Decode what sparks retention during onboarding.

Actions

  • Processed survey responses to capture demographics and learning intent.
  • Built dynamic filters by country, subscription status, and study goals.
  • Visualized discovery channels, geographic distribution, and topic preferences.

Impact

  • Confirmed USA and India as the largest source of new learners.
  • Highlighted YouTube and Google as critical discovery levers.
  • Focused curriculum plans on high-demand analytics and visualization paths.
  • Equipped stakeholders with a flexible dashboard for marketing and content strategy.

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