Customer Engagement Analysis with SQL & Tableau
Sequenced SQL exploration with Tableau dashboards to understand acquisition, engagement, and purchase behavior for a data learning platform.
Challenge: Reveal how customers learn, purchase, and return.
Actions
- Authored SQL views and CTEs to analyze behavior across geographies and course types.
- Built reusable metrics for purchases, ratings, and learning progress to drive consistent reporting.
- Designed an interactive Tableau dashboard with drilldowns for marketing and product teams.
Impact
- Identified English-speaking regions as purchase heavyweights for localization.
- Flagged high-engagement but low-conversion markets such as India and Nigeria.
- Validated campaign timing through revenue lift analysis.
- Highlighted demand for structured learning paths beyond introductory courses.